Responsibilities:
- Work within a team of analytics professionals who provide performance measurement and actionable insights around program optimization to marketers
- Collaborate with internal teams and marketers to help identify and develop program solutions that meet identified marketing objectives via custom analysis and data-driven insights
- Translate complex concepts into meaningful data-driven stories that resonate with marketers and highlight Conversant value proposition
- Development of POVS on methods to address different measurement needs
- Act as subject matter expert for internal teams on product enhancements and scalable reporting needs
Qualifications:
- Master’s degree in marketing, business, economics, statistics, operations research or related discipline strongly preferred
- 7+ years of relevant, hands-on analytical experience
- SQL programming experience
- Exposure to direct marketing analytics
- Ability to process large datasets, including, advertising impression data, site visitation, and online ecommerce databases
- Possess strong leadership and communication skills including the ability to foster dialogue among internal groups and clients
Additional Knowledge, Skills and Abilities:
- Knowledge of online advertising delivery systems and online advertising methods, including remarketing and behavioral targeting
- Demonstrated proficiency and comfort with the range of deal structures used in buying and selling online media
Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on
proof, not promises.TM Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate, and prove measurable business outcomes.
Powered by CORE ID,® the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies, and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty, and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com.
Follow us on Twitter at @EpsilonMktg.
We see a world where modern marketing is built on truth, trust and transparency,
not smoke and mirrors. We want to be part of a world where consumers are
recognized and respected, privacy is protected and integrity is expected.
We enable marketing built on proof, not promises. We create robust customer
experiences that drive performance at the individual level, and help brands make
smarter decisions that drive real business outcomes.
