What you’ll do as a CRM, Business Systems Analyst 2
- Create requirements documents such that it covers all business requirements, data needs, and business rules
- Trace business requirements to Functional and Non-Functional Specifications to cover data exchange, warehouse/mart processing, business rules, and end user use cases (campaigns, reports, and analytics)
- Perform detailed analysis of product feature fitment versus business requirements to create functional specifications for gap areas
- Analyze data quality and recommend changes when required.
- Provide complete and accurate source to target and API specifications including endpoints, authentication and encryption methods
- Help onboard multiple vendors/sources to Epsilon solution
- Leverage partnership with client services and relationships with clients to ensure smooth / seamless project execution
- Become an insider and trusted advisor to client teams from a BSA perspective
- Have effective client meetings, understand deliverables, and drive successful outcomes
- Help in developing and implementing best practices, standards and methodologies around business analysis and data analysis
What skills you will use:
- Relevant business analysis work experience in the database/ data driven marketing space
- Good understanding of CRM, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc.
- Experience translating business requirements into functional/business specifications
- Good understanding of data warehouse and data mart concepts
- Strong SQL skills, must be able to write queries
- Good understanding of API, JSON , XML and SOAP UI.
- Ability to multitask, prioritize and quickly change priorities
- Excellent written and communication skills
- Ability to work collaboratively with global teams
- 3 + years of experience.
Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on
proof, not promises.TM Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate, and prove measurable business outcomes.
Powered by CORE ID,® the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies, and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty, and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com.
Follow us on Twitter at @EpsilonMktg.
We see a world where modern marketing is built on truth, trust and transparency,
not smoke and mirrors. We want to be part of a world where consumers are
recognized and respected, privacy is protected and integrity is expected.
We enable marketing built on proof, not promises. We create robust customer
experiences that drive performance at the individual level, and help brands make
smarter decisions that drive real business outcomes.