The Director of Social Media/SEM is responsible for overseeing agency SEM and Social Media teams to ensure successful implementation and ongoing performance for digital campaigns. This person will also provide leadership for SEM Digital Account Architects (DAAs) and Social Media Specialists, establish team goals, and ensure the alignment of products with the business objectives of a client base.
Position Responsibilities:
- Support the Account Management team with digital strategy, budget recommendations, and cross-training
- Act as internal SME for Paid Search, Display, Video and Social Media marketing campaigns and enhancements
- Establish reporting and performance metrics for the agency and OEM/Tier 2 business units
- Maintain quality standards for all campaign deliverables; stay current with platform changes, algorithm updates and automotive industry requirements
- Foster clear communication between the digital ops team and account services
- Provide additional expertise (directly or indirectly) during sales presentations, new account pitches, and highly analytical reporting conversations
- Delegate and manage SEM and Social Media team bandwidth
- Work with digital team management to plan and execute new employee onboarding and training schedules
- Ensure the ongoing growth and development of direct reports through education, partner certifications, and value-add experiences
- Evaluate team performance and provide regular feedback for improvement
Position Requirements:
- 5+ years with paid search, display advertising, video, and paid social campaigns
- Bachelor’s Degree or equivalent working experience
- Proven experience as Manager/Director for digital advertising teams
- Excellent organizational and leadership skills
- Expertise with generating, interpreting, and explaining digital reports for paid digital channels
- Ability to analyze inefficiencies and refine processes
Affinitiv is the largest provider of end-to-end, data-driven marketing, and software solutions exclusively focused on automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, but we’re also well-versed in OEM standards and the intricacies of a dealership or group’s local business.
So, what’s that mean for you? Through a technology-driven, consultative approach, we create a true partnership with our clients, tapping into exactly what they need to reach their unique goals, increase customer loyalty, and maximize revenue.
At Affinitiv, we celebrate diversity, equality, and an inclusive environment.
Affinitiv Diversity Council (BRIDGE): Building Real Inclusion via Deliberate Growth and Empathy. BRIDGE is a group of progress-minded Affinitiv team members and leaders who have volunteered to jumpstart and lead our diversity, equality, and inclusion initiatives and strategies. We are a group of people from many different backgrounds, cultures, abilities, and life experiences.
Our Values
We are advocates of diversity and celebrate the richness it brings to our company and culture. We champion inclusivity and strive to serve as a reflection of the customers and communities we represent.
