Marketing Director, Monitoring Solutions

This role is responsible for defining & implementing the marketing strategy for an assigned solutions portfolio in the US. This individual will lead and develop a team responsible for execution of key marketing processes , including product positioning and value propositions, alignment to market segmentation, competitive analysis, multi-channel commercial activation including new product introductions, pricing strategy, sales force effectiveness, clinical marketing and installed base retention.

Essential Responsibilities:

This position is responsible for developing and executing a robust portfolio marketing strategy and plan to grow and move the funnel through the customer journey, from awareness-based branding to lead generation and nurturing, to customer retention. The Solutions Marketing Director will also be charged with collaborating across portfolios to communicate a One GE Healthcare story, showcasing differentiated offerings, developing and promoting thought leadership, and executing lead generation programs with a focus on sales revenue goals and marketing responsiveness metrics.

• Driving the use of customer, market and competitive research to understanding customer’s clinical and economic needs, as well as values and benefits sought to identify market opportunities for owned portfolio.
• Generating and analyzing competitive and win/loss data to provide insights to the business to help guide roadmap and strategy.
• Working with sales, product management, marketing and business leadership to understand market goals and priorities and translating them into focused marketing objectives.
• Creating go-to-market strategies, market messages with clearly defined differentiators, and content plans for owned portfolio to drive demand and lead generation activities.
• Owning the strategic planning process for a product portfolio franchise (including service & finance) in the US region.
• Designing and implementing robust product launches and managing the cross-functional implementation of the plan.
• Collaborating with segment marketing/other portfolio teams to develop innovative total customer offerings that ensure customer success and solve customer needs.
• Owning and tracking spend within a budget to realize and report success against KPIs
• Delivering clear, compelling, and differentiated value propositions that position the strength of our solutions and connect with the market.
• Hiring, directly supervising, compensating and effectively developing a team of professional marketers.
• Identifying strategic industry conferences and events, developing plans to support our engagement, and managing an ongoing communications plan to achieve goals and objectives, including ROI.
• Creating diverse marketing collateral like case studies, data sheets, whitepapers, evidence/outcomes briefs, FAQs, blog posts, ROI tools, new media, and other sales tools etc.
• Collaborate with global marketing counterparts to ensure voice of region is included in the product development process and creation of global go to market strategies.

Qualifications/Requirements:

• Bachelor’s Degree in Marketing, Business Administration or related field
• 8+ years’ experience in marketing, product marketing or related field
• Ability to lead teams and shape/lead growth vision and marketing strategy
• Strong influencing skills
• Excellent interpersonal and oral and written communications skills
• Leadership skills to lead teams and shape/lead growth vision and marketing strategy
• Prior experience in a leadership role with direct reports
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Team oriented – ability to motivate and work well with diverse, cross-functional teams
• Strong analytical and process skills
• Based in Chicago
• GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Desired Characteristics:

 

• MBA or Master’s degree in Marketing, Business Administration or related field
• 10+ years’ experience in marketing, product marketing or related field
• Proven success in marketing of technology products and/or services; candidates with experience marketing to healthcare providers or relevant healthcare experience preferred
• Proven experience in building innovative, proactive, high impact marketing campaigns using all relevant channels and media; and aligning marketing strategy with business goals.
• Should have strong fundamental lead generation execution and measurement experience for improvement analysis.
• Experience analyzing market/industry data including competitive intelligence to support new offering introductions and the development of marketing campaigns a plus.
• Deep marketing expertise in market & customer insights, product commercialization and branding
• Peripheral vision to nurture creative ideas and innovation