Senior Email Campaign Manager

The Senior Email Campaign Specialist will have experience in Digital Marketing with emphasis on client consultation services, whereby client requirements are evaluated and translated into cutting-edge, forward thinking platform related solutions. 

Responsibilities

• Building advanced platform related solutions for Tier 1 Clients. 

• To include:  project scope, specification documentation, campaign/program set-up, creation of test plans, QA, leading the Client in UAT process, program launch, and post deployment analysis. 

• Oversee/lead new builds assisting Client, Client Services, and Technology leads. 

• Ensuring seamless integration with creative coding 

• Primary escalation contact for Client issues/questions related to advanced programs, intakes, and integrations. 

• Maintain Client process and program documentation. 

• Attend/Lead recurring Account meetings (internal and external) 

• Working knowledge of Client’s business, goals/objectives, campaigns and how they use PeopleCloud Messaging products. 

• Ensure successful deployment of key campaigns.

• Oversee cross functional builds while working alongside client teams.

• Provide exemplary customer service while setting and maintaining client expectations.

• Develop and implement client campaign processes.

• Provide ongoing business updates to key internal stakeholders.

Oversee email campaign lifecycle

• Act as primary point of contact for both Client and 3rd party vendors for all email campaigns.

• Capture and document campaign requirements and deliver to a 3rd party deployment team.

• Participate in campaign QA and UAT process which includes:

• Proofreading, Email rendering, Brand guideline requirements

• CAN SPAM requirements, Audience validation

• Obtain required sign-off prior to all campaigns deploying

• Facilitate campaign approval process on behalf of Client and 3rd party vendors

Reporting

• Generating required reports regarding campaign status.

Desired Skills & Experience

• Experience with Email Platforms is required

• 3+ years’ experience in email marketing or interactive marketing industry

• Experience with solution development, preferably within SDLC process

• Knowledge of HTML and/or scripting languages (ex Freemarker or PERL)

• Strong communication skills and the ability to translate and communicate technical business requirements

• Attention to detail and ability to prioritize across client’s and or projects

• Bachelor’s Degree in Technology, Business or Marketing or equivalent experience

Knowledge of SMS/MMS; Experience managing Short Codes

• Understanding of the relationship between aggregators, content providers, and platform providers

• Plans and oversees execution of content and promotional activities delivered through email, mobile SMS, mobile app, and push notifications.

• Owns day-to-day email/SMS communications activities including list growth and health, campaign set up, targeting and segmentation, tagging, deployment, troubleshooting of technical issues, and other aspects of email execution.

Preferred

• Ideal candidates will have experience successfully deploying digital campaigns and implementing solutions within one or more email deployment platforms such as PCM(Harmony), DREAM, DREAM mail, SalesForce MC, Responsys, Etc.